GeekWire Radio: With iPhone in hand, T-Mobile tries to shake up the wireless business

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[Editor’s note:  Be sure to join us in person April 11 for the GeekWire Radio Show, live on stage for the first time, at the HUB Seattle in Pioneer Square.]

T-Cell’s Andrew Sherrard. (Erynn Rose picture)

T-Cell USA this week made a sequence of attention-getting strikes — lastly touchdown the iPhone, and rolling out a significant change to the best way its prospects can pay for his or her smartphones.

The corporate is breaking from the custom of wrapping — some would possibly say hiding — the price of a telephone inside a wi-fi contract. As a substitute, T-Cell prospects can pay for his or her telephones in interest-free installments. As soon as the telephone is paid off, they’ll be finished paying for the system.

Our visitor within the studio is Andrew Sherrard, the senior vp of promoting for T-Cell USA, who solutions our questions concerning the new technique. Will it in the end be cheaper? What does it imply that T-Cell prospects will not have contracts? What occurs if prospects need to change to a different provider or get a brand new telephone? What does this imply for current T-Cell prospects, and will the modifications by T-Cell power the bigger gamers within the trade — Verizon, AT&T and Dash — to vary how they do enterprise?

Additionally see this T-Cell FAQ and this demonstration of the brand new HD Voice capabilities.

That dialogue begins within the second phase of the present, on the 8 minute mark.

[Related: T-Mobile confirms layoffs as part of ‘operational changes’]

The present begins with our weekly information roundup. Matters this week embody Wal-Mart’s thought to have prospects ship packages to different prospects and compete with Amazon’s community of supply lockers; Amazon’s pending acquisition of Goodreads, including new social networking capabilities to its e-reading enterprise; and our first take a look at Safeco Subject’s gigantic new high-definition video scoreboard.

Identify that Tech Tune: Which telephone used this model of the T-Cell ringtone?

App of the Week: Evernote 3.0 for Home windows Cellphone 8.

Hearken to the present above or by way of this MP3 file.

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